Marty Rogol, Principal, Marketing ConceptsMarty Rogol is a founding Principal of Marketing Concepts, Inc., a marketing and communications firm that specializes in integrated marketing campaigns, brand building, cause-related marketing programs, strategic communications planning, issues and events management.


Prior to creating Marketing Concepts, Inc., Mr. Rogol was one of the architects and the founding Executive Director of USA for Africa. While Mr. Rogol was Executive Director the organization produced We Are the World ... mobilized over 7,000,000 people for its Hands Across America project ... and raised almost $100,000,000. Mr. Rogol was responsible for design of the corporate structure, overall strategy, project development and operations management. He also oversaw the organization's disaster relief operations in Africa.


Mr. Rogol has developed and managed numerous local, regional, national and international events, organizations and projects ... for corporations, the music industry and organizations concerned with public policy ... from Kenny Rogers to the Earth Summit. He designed, planned and managed the operations and logistics program for the 1996 Flair Across America Tour and the inaugural Earth Train North American journey, an international youth leadership training program sponsored by Coca-Cola, Hyatt and Shaklee. Mr. Rogol has also served as Special Advisor to the Governor's Forum on Developmental Disabilities (Florida) and Special Consultant to the District IX Florida HRS Reorganization. For a number of years, Mr. Rogol served Public Citizen as energy and telecommunications lobbyist while simultaneously serving as Director of the National Public Interest Research Group.


Mr. Rogol has served as Communications Director for a number of communication campaigns. He has also written a number of feature articles, booklets, marketing campaign manuals and was a columnist for the Earth Times.


Mr. Rogol has made national media appearances on Good Morning America, The Today Show, Larry King Live, McNeil/Lehrer Report and NPR's Morning Edition. He is the on-air Political Analyst for WPBF-TV, the ABC affiliate for the West Palm Beach market.


Mr. Rogol serves on the Board of Directors of a number of organizations. These include the G Star Charter School for Film and Broadcasting and Leadership Palm Beach County where he also served as President. He also chairs the Beautification Committee of the Town of Jupiter, Florida.


Mr. Rogol earned a B.A. from the University of Cincinnati and a Juris Doctor from the National Law Center, George Washington University. He attended the Graduate School of Business at the University of Maryland. Mr. Rogol is also a Florida Certified Mediator.