Flair Across America

 

 

The Situation

 

Noted figurative sculptor, Richard McDonald, created a 26' monument for the Atlanta Olympics. It depicted a "move" on the horse initiated by gymnast Kurt Thomas. The monument was to be permanently displayed in Atlanta, but was produced in Monterey, CA.

 

 

The Challenge

 

Create value in the cross country journey of the monument.

 

 

The Response

 

Developed a flatbed display of the monument which formed the backdrop in cities along the route from San Francisco to Atlanta. There was a daytime gymnastics exhibitions to raise awareness about gymnastic programs in the community and raise funds. During the evening, galas were held at galleries that sold the sculptor's works.

 

 

The Result

 

Mr. McDonald received both great publicity for his support of gymnasts and sold numerous sculptures.





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