Florida State Association of Supervisors of Elections
Voter Outreach and Education



The Situation

The Supervisors wanted to enhance their voter outreach activities, improve the public perception of their efforts, promote increased voter registration and inform citizens about the new voting technology.


The Challenge

Dramatically leverage the separate activities of 67 Supervisors and create a coherent approach that would maximize limited resources.


The Response

Produced a Campaign Kit for each of the Supervisors with monthly themes and simultaneous coordinated activities. The Kit contained templates for all to use from ad slicks to press releases. Activities were coordinated and began with simultaneous press conferences in Tallahassee and the major media markets in the state.


Created new alliances with organizations throughout the state that had both a statewide presence as well as outlets in most, if not all, the counties.



The Result

Significant increase in coverage and outreach. Increases in voter registration. Improved visibility to voter outreach activities and improved relationships with statewide associations and businesses.

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